博凱設計 / PiggyStone小豬樂石韓式烤肉

PiggyStone小豬樂石韓式烤肉,吃烤肉還是吃到飽的好

品牌簡介 /
韓式烤肉餐廳融合吃到飽飽飽飽~是個怎樣的想像,PiggyStone小豬樂石韓式烤肉絕對可以滿足你的胃對於這個夢想的堅持。
將道地韓國火山石烤肉完整搬到台灣,不僅僅是韓製的烤盤及道地風味,連空氣都很韓國;突破傳統的韓式料理想法,推出多種餐食可供選擇。
多樣韓國特色道地料理與韓式烤肉讓每一天都是滿滿的飽足感,小豬樂石源自於韓國火山石燒烤的方式,
烤肉時遠紅外線的加持讓肉質引出鮮味更甚以往,同時也讓韓式烤肉吃到飽達到新的里程碑。

挑戰韓式烤肉最高CP值
Challenge the best Korean barbecue

小豬樂石LOGO吉祥物設計集結小豬、韓國火山元素,將品牌與整體形象完整融合

小豬樂石的LOGO設計靈感主要源自小豬與品牌標榜火山石燒烤的烹調方式將兩者合一;並請以Q版的形象來做為品牌LOGO設計的主要構想,也唯有如此才能表達出小豬樂石的品牌理念,於此同時白衣紅褲黃領巾的小豬印象相信亦令人印象深刻,手裡夾著石頭的驕傲感立即湧現,讓石頭也閃閃發光。當然,對於LOGO設計/吉祥物設計的紅黃配色讓人直接聯想美味的食物,對於小豬樂石的設定上更是如此,除此之外也可以體會創辦人的用心:希望小豬樂石除了可以吸引喜歡韓式料理的族群之外,家庭與親子客也是我們努力的方向;以此,遂以Q版的PiggyStone小豬做為規劃的方向。
結合PiggyStone小豬與韓國火山石的LOGO設計/吉祥物設計表達對出品牌的精神與理念,同時也可以了解業主對於商業的思考與目標客群的認知。

PiggyStone LOGO design inspiration is mainly derived from the combination of the cooking method of the pig and the brand advertised volcanic stone barbecue; please use the Q version image as the main concept of the brand LOGO design. Expressing the brand concept of PiggyStone, at the same time, the impression of Piggy in white clothes, red pants and yellow scarf is believed to be also impressive. The sense of pride with the stone in his hand immediately emerged, and the stone also shone. Of course, the red and yellow colors of the LOGO design/mascot design make people directly associate with delicious food, especially for the setting of PiggyStone. In addition, they can also experience the intention of the founder: Hope PiggyStone In addition to attracting ethnic groups who like Korean cuisine, families and family-friendly guests are also our efforts; in this way, the Q version of PiggyStone is used as the planning direction.
Combining the logo design/mascot design of PiggyStone and South Korea’s volcanic stone to express the spirit and concept of the brand, at the same time, you can also understand the owner’s business thinking and target customer’s perception.

韓式餐廳LOGO-型錄設計
產業類別 / 餐廳、韓式料理、吃到飽餐廳、食品相關
設計類型 / LOGO設計、吉祥物設計、名片設計、招牌設計
設計概念 / 以Q版的PiggyStone小豬吉祥物作為設計方向,加入韓國火山石元素,以凸顯品牌訴求
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