借鑑瑞士國際主義設計風格,架構品牌對於工作理念的精準需求
品牌標誌以理性包裹感性與創意的外衣,將簡單的圖形成為象徵,都是對於PHC活動企劃標誌的最好概念,一如活動企劃行業,由無數理性時間表/排演,才得以造就充滿創意的時尚RUNWAY。
將PHC LOGO設計拆解為圓形、直線與凸型,對應到活動企劃的多元性,藉由不同活動的設計疊加,幻變為不同的節目,在進行LOGO設計專案時也猶如再次向想像力發起挑戰:PHC要以哪種姿態面對大眾,或簡潔、或繁複、或注目抑或將其隱藏起來,都取決於PHC活動企劃在行銷中所扮演的角色。LOGO設計借鑑20世紀瑞士國際主義設計風格(Swiss Style),發想以理性做為創意基礎的概念,以剛性的直線與圓弧架構出對消費者有意義的「PHC」,在另一方面簡單的LOGO型態更利於聚焦,同時也貼合的品牌主對於創意、質感、專業的命題。
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The brand logo uses rationality to wrap the sensual and creative outerwear, and the simple graphics into symbols are the best concept for the PHC event planning logo. For the event planning industry, it requires a lot of timetables and rehearsals to complete the creative fashion RUNWAY .
The PHC LOGO design is disassembled into circles, straight lines and convex shapes, which corresponds to the diversity of event planning. By superimposing the design of different events, it becomes a different program. When the project is carried out, it is like challenging the imagination again: PHC Which way to face the public, simple, complicated, or eye-catching depends on the role played by PHC campaign planning in marketing. The LOGO design draws on the Swiss Style of the 20th century, and found a concept based on rationality, using rigid straight lines and arcs to construct a “PHC” that is meaningful to consumers. On the other hand, it is simple The LOGO format is more conducive to focus, and it also fits the brand owners’ propositions on creativity, texture, and professionalism.
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