博凱設計 / Perry Cafe 佩里咖啡

Perry Cafe 佩里咖啡

咖啡廳LOGO設計(室內示意圖)
產業類別 / 咖啡販售、蛋糕甜點、設計師商品、教學課程
設計類型 / LOGO設計、CIS設計規劃、名片設計
設計概念 / 取材自咖啡上升的煙霧與品牌字首結合,傳達出對於手沖咖啡的自信表徵。

設計理念與主軸

佩里咖啡以香味煙霧為做為LOGO設計及咖啡名片設計的主軸,就像堅持以單品手沖咖啡那樣的純粹,就像是佩里咖啡說的:因為只有咖啡香味才能滋養靈魂啊!是的,這就是佩里咖啡。因此在LOGO標誌設計上便直覺的以,佩里咖啡的品牌名稱”P”和香味做結合,從店卡名片設計、菜單設計、手提帶設計到外帶杯都以這樣的構想設計,並以虛線拉拔出商標的立體感,同時也希望來店的客人多瞭解單品咖啡帶來味覺的悸動。

另外在包裝上為了和黑色的LOGO標誌做出反差,特意選擇以銀白色做為設計的主調,融合高山的印象讓咖啡的主題更加顯眼,加入LOGO做為襯底的圖樣,增加整體佩里咖啡包裝排版的躍動感。名片設計以富麗卡做為名片紙材,因為富麗卡表面較為粗糙、厚實之外,其實很適合和咖啡之類的產品主題做呼應。另外以燙色(黑)的方式後加工,效果上除了比較細緻之外,名片也較有深凹的手感。

Perry Cafe uses aroma smoke as the main axis of LOGO design and coffee business card design, just like insisting on the pureness of single-product hand brewing coffee, as Perry Cafe said: Because only coffee aroma can nourish the soul! Yes, This is Perry Cafe. Therefore, in the LOGO logo design, it is intuitive to use the Perry Cafe brand initials P and smoke to combine, from shop card business card design, menu design, hand strap design to take-away cups are designed in this way, and drawn with dotted lines The three-dimensional sense of the trademark, and also hope that the guests who come to the store know more about the throbbing taste brought by the hand brewing coffee.

In addition, in order to make a contrast with the black LOGO logo on the packaging, I chose silver and white as the main theme of the design. The fusion of the impression of high mountains makes the coffee theme more conspicuous. Adding LOGO as the substrate design adds the overall Perry Cafe packaging. The dynamism of typography. The business card design uses Fulika as the business card paper, because the surface of Fulika is rough and thick, which is actually very suitable for the theme of products such as coffee. In addition, post-processing in hot (black) way, in addition to being more detailed, the business card also has a deep concave feel.

咖啡品牌設計
餐廳LOGO設計
咖啡廳
咖啡包(袋)設計推薦
咖啡包裝設計
Information
Category:

LOGO設計/品牌CIS設計

Tags:

logo設計, 包裝, 名片設計

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