Perry Cafe uses aroma smoke as the main axis of LOGO design and coffee business card design, just like insisting on the pureness of single-product hand brewing coffee, as Perry Cafe said: Because only coffee aroma can nourish the soul! Yes, This is Perry Cafe. Therefore, in the LOGO logo design, it is intuitive to use the Perry Cafe brand initials P and smoke to combine, from shop card business card design, menu design, hand strap design to take-away cups are designed in this way, and drawn with dotted lines The three-dimensional sense of the trademark, and also hope that the guests who come to the store know more about the throbbing taste brought by the hand brewing coffee.
In addition, in order to make a contrast with the black LOGO logo on the packaging, I chose silver and white as the main theme of the design. The fusion of the impression of high mountains makes the coffee theme more conspicuous. Adding LOGO as the substrate design adds the overall Perry Cafe packaging. The dynamism of typography. The business card design uses Fulika as the business card paper, because the surface of Fulika is rough and thick, which is actually very suitable for the theme of products such as coffee. In addition, post-processing in hot (black) way, in addition to being more detailed, the business card also has a deep concave feel.