LOGO設計構想以牛奶的滋養成分進入肌膚,清楚呈現品牌的核心精神
以滋潤皮膚為LOGO設計的主要架構,靈感取材自養分進入皮膚細胞的過程,藉此延伸品牌主「讓細胞接收所需的養分」的概念。
由皮膚皮層與水滴狀的養分做為LOGO的象徵符號,以立體分層表達出皮膚內裡的層層疊疊,在表達想法的同時又不失其典雅簡約的品牌調性;其次,設計色彩上採用溫和的色調,整體呈現有如牧場的恬適氛圍,與乳牛、牛乳與藍天連為一線,更讓消費者感受來自於大自然的恩惠,榮牧香氛園期望以高品質的產品提供消費者選擇之外,更期許自己藉由品牌的前行,可以讓在地的高雄燕巢乳業得以更加發揚。
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Moisturizing the skin is the main framework designed for the RONGMU CARE LOGO. It is inspired by the process of nutrients entering the skin cells to extend the concept of “let cells receive the nutrients they need”.
The cortex and drop-shaped nutrient symbols express the layers within the skin in layers, presenting an elegant and simple brand character while expressing ideas; secondly, the design color uses a gentle light blue, which is like the peaceful atmosphere of a ranch. Integrating with dairy cows, milk and the sky, it also allows consumers to feel the blessings from nature. RONGMU CARE expects to provide consumers with choices with high-quality products, but also hopes that through the advancement of the brand, local Kaohsiung’s Yanchao dairy industry was further developed.
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