品牌簡介 /
對於愛菲爾牙醫診所而言,醫美應該是從美麗的牙齒開始的。
專於提供精品級的牙科體驗,以微創植牙、牙齒美白、全瓷美齒乘載牙科美學,堅持技術為先為每一位求診者提供專業醫療服務。
將視病如親視為中心理念,忠實呈現一名醫者的專業,與患者完善溝通以制定完整的醫療計畫,也讓用心成為品牌的標準註記。
品牌簡介 /
對於愛菲爾牙醫診所而言,醫美應該是從美麗的牙齒開始的。
專於提供精品級的牙科體驗,以微創植牙、牙齒美白、全瓷美齒乘載牙科美學,堅持技術為先為每一位求診者提供專業醫療服務。
將視病如親視為中心理念,忠實呈現一名醫者的專業,與患者完善溝通以制定完整的醫療計畫,也讓用心成為品牌的標準註記。
「打造醫美級的牙齒」向來都是愛菲爾牙醫的品牌核心,LOGO設計與CIS企業識別設計以精品為設計概念、用線條解構艾菲爾鐵塔的意象,搭建出牙醫品牌的核心理念;其次,五角星芒的點綴更是引出標誌設計的中心理想:成就生活中美好的追求。LOGO設計中艾菲爾鐵塔與五角星芒的兩兩烘托和愛菲爾牙醫堅實的醫療服務與用心的堅持,形成對品牌良善的循環,同時藉由「艾菲爾鐵塔」的意象,期許牙醫診所成為其業界標竿。
在LOGO構建之初,品牌策略便圍繞”精品”、”醫美”的詞彙而展開,同時也在思考怎樣的標誌可以代表愛菲爾牙醫的品牌意象,才有以「簡約典雅」、「線條」、「艾菲爾鐵塔意象」為主的關鍵字,不僅是呼應品牌本身的名稱,其中更調和些許女性的基調,讓LOGO設計與CIS企業識別設計更為人所親近所呈現的質感也更為典雅。
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“Creating medical-grade teeth” has always been the core of Eiffel Dental Clinic’s brand. The design concept is boutique, and the image of the Eiffel Tower is deconstructed with lines to build the core concept of the dentist brand; secondly, the five-pointed star is more embellished. It is the central ideal that leads to logo design: to achieve the beautiful pursuit in life.
In the LOGO design and CIS design, the Eiffel Tower and the five-pointed star are complemented by the solid medical service and dedicated persistence of Eiffel Dental Clinic, forming a cycle of good branding.
At the beginning of the construction of the LOGO, the brand strategy was developed around the vocabulary of “boutique” and “medical beauty”. At the same time, it was also thinking about what kind of logo could represent the brand image of EIFFEL DENTAL CLINIC, so that “simple and elegant” and “line” can be used. , “Eiffel Tower” as the main keyword, not only echoes the name of the brand itself, but also harmonizes a little feminine tone, making the LOGO design more intimate and more elegant.
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