LOGO設計以字首H的設計。直指品牌核心「跨越」與「前進」
「跨越,即是生存」,是對於賀伊LOGO設計最佳的註解,經由與品牌主對話的過程,延伸以跨越做為設計的主軸,並且以品牌字首H進行規畫:LOGO設計圖說中以圓形框代表全球市場,而代表賀伊的H以跨越的姿態走出圓框也指出前進的方向,在LOGO設計上賦予兩層意義:
其一為跨域:從螺絲、鐵釘出發,拓展為建築五金的供應集團,並以此進入國際建築五金供應領先者之列。
其二為前進:於內:帶領企業往前開拔取勝於國際;於外:帶領產業前行,翻轉傳產行業的舊有印象,以創建有別以往的新價值
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“Leaping over is to survive” is the best annotation for Hoyi Plus’s LOGO design. Through the process of dialogue with the brand owner, it extends to leap as the main axis of the design, and is planned with the brand prefix H: LOGO Design Illustration The circle frame in the middle represents the global market, and the brand prefix H walks out of the circle frame in a leapfrog manner and also points out the way forward, giving two layers of meaning to the LOGO design:
One is cross-domain:starting from screws and nails, it has expanded into a construction hardware supply group, and thus entered the list of international construction hardware supply leaders.
The second is to move forward:internally, lead the company to move forward and outperform the international
To the outside, lead the industry forward and reverse the old impression of the industry to create a new value that is different from the past.
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