展翼之鷹結合餐飲與鷹羽元素,隱喻品牌雄踞市場開拓版圖之意
「翼展」之意為展翼之鷹,居高臨下而運籌千里,其標誌概念即沿續該主題:鷹羽,翼展國際以提供專業的餐飲品牌顧問服務與新餐飲模式領先業界,同時也因管理多個餐飲品牌的關係,深諳團結的重要性,所以全品牌系列以六角形作為其中的元素,比喻團結以及組織發展。
其次將品牌縮寫EC融入LOGO設計之中,轉變為叉子與湯匙等餐飲元素,搭配冷色系的視覺色彩方向,將餐飲顧問講求專業、堅實的品牌堅持,表現的淋漓盡致,LOGO直立為老鷹的羽翼、橫式為名稱縮寫EC,接合不同交度的呈現,大大有利於品牌傳播。
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“Eatchamp” means an eagle spreading its wings, condescending and operating for thousands of miles. The logo concept continues this concept: the feathers of the eagle. Eatchamp international leads the industry by providing professional catering brand consulting services and innovative catering models. At the same time, it is also due to management The relationship between a catering brand understands the importance of unity, so the all-brand series uses a hexagon as its element to metaphor unity.
Secondly, the brand abbreviation EC was added to the logo design, transformed into catering elements such as forks and spoons, matched with the cool visual color direction, and the catering consultant’s insistence on the professional and solid brand was poured into the logo design. The vertical LOGO is the wings of the eagle, and the horizontal form is the name abbreviation EC, which combines the presentation of different intersections, which is greatly conducive to brand communication.
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