Chuanho Farm 荃賀生技農場，友善種植、安心農產

品牌簡介 /
荃賀生技農場係專事有機杏鮑菇生產的農產公司，以安全、安心的有機農產為主要取向並融合台中后里當地農業教育，讓農產與教育向下扎根。
品牌形象在規劃上，以三大面向組成:選材、型態、顏色。杏鮑菇做為品牌輪廓，採用色塊的方式呈現品牌LOGO設計的規劃特色，加強杏鮑菇小傘粗莖的特色，
在色塊的設計上更加生動並將品牌與產品連結，使消費者可以更加無障礙的了解品牌。

設計諮詢連絡我們

友善種植、安心農產
Friendly planting, safe agricultural products

藉由Logo設計的型態，直接點出品牌的主要產品，更有利於消費者的連結以及指名

品牌展現出主產品杏鮑菇的型態，LOGO設計以一大兩小的三色塊組成一個平衡同軸的意象參考杏鮑菇的生長型態，使LOGO在視覺上更為穩定且大氣。再者，字體選擇上以偏向厚實方正為主，無論在英文的Lexend Mega或是中文字體的思源黑體，皆以這樣的想法進行延伸，除了農業生技的產業別之外，呼應LOGO主題也是重要的考量之一，讓品牌LOGO設計在視覺上歸於一個整體。
品牌以綠色、金色(褐)做為主色，取自農業、菇類的元素，延伸品牌”生技農場”的意涵，呈現未來事業欣欣向榮的隱喻。綜觀LOGO設計以較為簡約且色塊的方向進行規畫設計，可以讓品牌在進行宣傳與行銷時獲取優勢。

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The brand shows the shape of Pleurotus eryngii. The logo design uses three color blocks, one large and two small, to form a balanced image that refers to the growth pattern of Pleurotus eryngii, making the logo more visually stable. In addition, the font selection is mainly based on the thick and square. Whether it is in English Lexend Mega or Chinese font Siyuan Hei, this idea is extended. In addition to the industry of agricultural biotechnology, it is also important to echo the logo theme. One of the considerations is to make the brand logo design more visually integrated.
The brand uses green and gold (brown) as the main colors, and draws on the elements of agriculture and mushrooms to extend the meaning of the brand’s “biotech farm”, a metaphor for a prosperous business. Looking at the logo design in a relatively simple and large color block direction, it can give the brand an advantage in publicity and marketing.